Real athletes in your ads. Approved every frame. No shoot.
Unreal Talent connects brands with athletes, then produces AI ad content using their approved, licensed likeness — rights-cleared and talent-approved. Sign the athlete, skip the shoot.
Endorsement power, without the logistics.
Traditional athlete endorsements are slow and logistically brutal — you negotiate the deal, then fight for a few hours of the athlete's time around training, travel, and a competition calendar. With licensed likeness, the only thing you're scheduling is approvals.
No shoot, no travel
The athlete never has to be on set or on a plane.
More creative, less time
A full campaign's worth of content from one licensing deal.
Always on-message
Refresh and re-version creative without rebooking the athlete.
Faster activations
Signed deal to live ads in a fraction of the usual timeline.
Rights-cleared
Signed license + frame-by-frame approval behind every asset.
Talent you couldn't get
Reach athletes the old shoot-based model priced out.
From signed deal to live ads.
Tell us your campaign
Share your brand, goals, and the kind of athlete you want to work with.
We match and sign
We connect you with a fitting athlete and put a clear licensing agreement in place.
We produce the creative
Our team builds AI ad content from the athlete's approved likeness — no shoot, no travel.
The athlete approves
Every frame is reviewed and signed off before anything goes live.
You launch
Receive rights-cleared, ready-to-run ads in the formats your channels need.
Control stays with the athlete: every likeness is used under a signed license with defined scope, and every piece of creative is approved before it runs. For brands, that approval gate is also protection — what goes live is content the athlete has explicitly endorsed. See how talent likeness licensing works →
Athletes across every sport.
The endorsement you'd budget. The campaign you'll ship.
We're not cheaper crew — we're a different operating model. Same caliber of talent, a fraction of the time and risk.
What brands ask first.
Still wondering about something? Ask us directly — a real human replies within 24 hours.
An athlete brand deal is a licensing and content agreement in which a brand pays to feature an athlete in its advertising. With Unreal Talent, the deal is fulfilled with AI-produced creative built on the athlete's approved, licensed likeness — so the athlete appears in your ads without a shoot.
Yes. Every athlete is a real person who has consented to the partnership, signed a license defining how their likeness may be used, and approves the final creative before it runs. We never use anyone's likeness without their explicit agreement.
Yes. We produce the creative from the athlete's approved likeness using AI — no shoot day, no set, no travel. The only thing scheduled is the athlete's review and approval.
Yes. Frame-by-frame approval is built into every deal. Nothing goes live until the athlete or their representation has reviewed and signed off on it.
Each deal is governed by a signed license that defines the exact scope — how the likeness can be used, on which channels, in which markets, and for how long. Both the brand and the athlete agree to those terms before any content is produced.
You set the terms for how your likeness may be used, approve every deal and every frame, and earn from each licensed campaign. You monetize your likeness without giving up your time or control.
Start an athlete brand deal.
Tell us the sport and the product. We'll come back with athlete options and pricing within 24 hours.