Unreal vs. the alternatives.
Honest, side-by-side comparisons of licensed talent against AI avatars, stock, traditional agencies, and influencer marketing — so you can pick the right tool for the campaign.
See how we compare.
Same recognizable talent, without the six-figure shoot day. How Unreal compares to traditional celebrity endorsement.
Generic AI avatars don't convert. Unreal uses licensed real talent — same speed, recognizable face.
Stock talent is anonymous. Unreal licenses recognizable talent — same speed, conversion that matters.
Skip the casting round, callback, and shoot day. Unreal licenses named talent and ships the campaign.
Influencer deals stop at organic. Unreal licenses likeness for paid media across every channel.
UGC marketplaces deliver anonymous micro-creators. Unreal licenses recognizable, named talent — cleared for paid media, talent-approved.
Stock footage is generic and everyone uses it. Unreal produces custom campaigns with licensed, recognizable talent and clear usage rights.
AI UGC tools generate synthetic actors. Unreal licenses real, consenting talent — recognizable, talent-approved, cleared for paid media.
Still deciding?
Tell us what you're weighing and we'll give you a straight answer on whether licensed talent fits.