Comparison
vs Stock Footage
Stock footage and stock-talent clips are fast and inexpensive, but they're generic by design — the same library shots appear across dozens of brands, and the people in them are unnamed and unrecognizable. Unreal produces custom creative built to your brief, featuring licensed, named talent, with usage rights written down so there's no ambiguity about where it can run.
Why Unreal
- Custom-produced for your brief — not a clip a competitor can also buy.
- Named, recognizable talent instead of anonymous stock people.
- Usage rights documented per campaign — no model-release guesswork.
- Talent-approved and cleared for paid media across every channel.
FAQ
- Stock is far cheaper — why pay more?
- Stock is right when the face doesn't matter. When it does, generic footage gives nothing back. Unreal's recognizable, custom-produced talent is what moves the campaign.
- What about the rights on stock footage?
- Standard stock licenses can be restrictive and shared across many brands. Unreal scopes and documents usage for your specific campaign, so the clearance is unambiguous.
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We'll come back with talent options and pricing within 24 hours.