Isn't a UGC marketplace cheaper?

Per clip, usually yes. But you're paying for an anonymous face with limited rights. Unreal is priced per campaign and the recognizable, cleared talent is the difference in performance.

Can you still get the native, authentic UGC feel?

Yes — UGC-style is a format we produce. You get the casual, native look with a recognizable face and paid-media clearance behind it.

Comparison

vs UGC Marketplaces

UGC marketplaces match you with anonymous micro-creators who shoot quick clips for a flat fee. It's cheap and fast, but the face carries no recognition and the rights are often limited to the creator's own handle. Unreal licenses recognizable, named talent and produces UGC-style creative to a casting tier the marketplace can't reach — with paid-media rights signed up-front.

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Why Unreal

Recognizable, named talent — not an anonymous micro-creator.
Paid-media rights cleared before production, not capped at organic.
Talent-approved frames — no off-brand clip you can't reshoot.
Campaign-grade craft and consistency across a full creative pack.

FAQ

Isn't a UGC marketplace cheaper?: Per clip, usually yes. But you're paying for an anonymous face with limited rights. Unreal is priced per campaign and the recognizable, cleared talent is the difference in performance.
Can you still get the native, authentic UGC feel?: Yes — UGC-style is a format we produce. You get the casual, native look with a recognizable face and paid-media clearance behind it.

Other comparisons

vs Traditional Celebrity Endorsements vs AI Avatars vs Stock Talent vs Agency Casting vs Influencer Marketing vs Stock Footage vs AI UGC Tools

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