Licensed likeness. Real consent.
The production is AI. The permission never is. Here's exactly how likeness works at Unreal — for the talent who grant it and the brands who use it.
Four guarantees, every campaign.
Talent-granted
Nothing is produced without an explicit license from the talent. Likeness is licensed, never assumed.
Time-limited
Each grant runs for a set duration the talent agrees to — for that campaign, not forever.
Category-scoped
Bounded to the products, brands, and categories the talent approves. Everything else is off-limits.
Revocable
Talent can decline a campaign and limit future use. The license is never a blank check.
You control your likeness.
- Set your terms — categories, exclusions, rate, and duration
- Approve every campaign, frame by frame, before it ships
- Name brands and categories you'll never appear in
- Earn for every approved use of your licensed likeness
You get clean rights.
- Every asset is licensed and talent-approved before delivery
- Usage is documented and bounded — no rights ambiguity
- Cleared for paid, social, and retail within the agreed scope
- One signed approval trail per campaign
What we never do.
This explains our model in plain terms. The binding details live in each talent's agreement and each brand's campaign license.
Likeness & rights, explained.
Plain-English guides to how name, image, and likeness actually works for a brand campaign — what you license, who controls it, and how consent is documented.
What name, image & likeness (NIL) means, who controls it, and how a brand licenses it for a paid campaign — talent-approved, time-limited, scoped.
How likeness licensing works for a paid campaign — what a grant covers, how scope and duration are set, and why up-front clearance protects the brand.
How consent-first production works — talent sets the terms, approves the creative frame-by-frame, and can decline. The approval workflow, explained.
Usage rights, media terms & exclusivity in talent campaigns — what they mean, how they're priced, and how to scope a fully-cleared campaign.
What the NO FAKES Act would do, who it protects, and what it means for brands running AI ads — plus how licensed talent keeps campaigns on the safe side.
AI advertising disclosure and likeness rules are tightening in 2026. What brands need to label, the state patchwork, and how to stay compliant.
A digital twin is a licensed AI likeness of a real person used to create ads without a shoot. How they're made, the rights involved, and when to use one.
Talent-approved, every time.
Questions about likeness, usage, or terms? Start here and a real human will walk you through it.