Talent Approval Process
Consent-first production means the talent is in control of how their likeness is used at every stage — not just at the contract signature. It starts with the talent setting their terms: the categories and brands they will and won't appear for, any exclusions, and the duration they're comfortable with.
From there, nothing ships without sign-off. The talent reviews the creative before it's published — frame by frame — and can request changes or decline a campaign that doesn't fit. The license is revocable within its terms, so it's never treated as a blank check.
This workflow protects the brand as much as the talent: campaigns that run with documented, frame-level approval carry far less reputational and legal risk than work produced on assumed permission. It's the difference between "we think this is fine" and "the named person signed off on exactly this."
- Talent sets categories, exclusions, and duration before anything is made.
- Frame-by-frame review and sign-off before publication.
- The right to decline a campaign or limit future use.
- Documented approval lowers brand reputational and legal risk.
- Can talent reject a campaign after seeing it?
- Yes. Approval is genuine — talent reviews the creative and can request changes or decline. Nothing publishes without explicit sign-off.
- How is approval recorded?
- Sign-off is documented as part of the campaign, so there's a clear record that the named talent approved the specific creative that ran.
- Does the brand see the approval status?
- Yes — approval is part of the delivery. You receive creative that has been signed off, not work awaiting permission.
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