Usage Rights & Exclusivity
Usage rights define where licensed creative can run, for how long, and on which media — paid social, OOH, retail, broadcast, web. Exclusivity is a separate dimension: whether the talent agrees not to appear for competing brands or categories during the term. Both are negotiated up-front and both affect price.
Getting usage right is what keeps a campaign clean. Creative that's cleared for organic social but quietly used in a paid OOH buy is out of scope — a common, avoidable risk. Defining the full media plan before licensing means the grant matches what you'll actually run.
Unreal scopes usage and any exclusivity into the campaign agreement before production, with fixed campaign pricing that covers likeness, production, and clearance — so there are no surprise rights gaps after the work is delivered.
- Usage = where, how long, and on which media the creative may run.
- Exclusivity = whether talent avoids competing brands during the term.
- Scope the full media plan before licensing to avoid rights gaps.
- Unreal's fixed campaign price covers likeness, production, and clearance.
- What's the difference between usage rights and exclusivity?
- Usage rights cover where and how long your creative can run. Exclusivity covers whether the talent will appear for competitors during your term. They're priced separately.
- Do we need exclusivity?
- Not always — it's worth it when category competition is a real risk. It's a deliberate, priced choice scoped into the agreement up-front.
- What if we want to extend usage after launch?
- Usage can be extended by agreement with the talent. Defining the likely media plan early keeps any extension simple.
Launch your first Unreal campaign.
We'll come back with talent options and pricing within 24 hours.